Most of us use one of the many search engines present in the internet to get useful information in relation to the topic of our interest. Some of the popular search engines include Google, Yahoo, Bing and AltaVista. Whenever we type a word or a group of words and press search, a list of links […]

A form of Internet marketing, Search Engine Marketing is a great way of promoting a website and increasing its visibility by using different paid methods and Search Engine Optimization. The paid methods advertise the site on other popular websites which have huge traffic on them while SEO optimizes the pages and improves the ranking in […]

The capacity of the internet to impact a huge number of target populations with minimal input levels is well known to the world. It is this wide reach of the World Wide Web, which has led to the innovation of effective marketing strategies built around it to capture the public attention, and launch a product/service […]