Pay Per Click Management

Pay Per Click (PPC) is an online advertising method in which adverts are placed in the SERPs of various search engines. An advertiser only pays for the advert when people click on it. The position of the advert is dependent on the amount that an advertiser bids for in a bidding system whereby the highest bidder will get the best position on the advertising block.

A PPC campaign is an effective advertising method to supplement your organic search efforts. By leveraging on the high levels of traffic that the various search engines attract, you can reach out to more customers easily and effectively.

By targeting qualified audience via pay per click advertising, you will gain an upper hand against your competitors, dominating them in the process.

Compared to convention marketing, PPC marketing is comparatively cheaper for finding your targeted audience.

Google & Bing PPC Management

Over at NeuWeb Solutions, we provided PPC management for customers who either do not have the knowledge or the time to manage their PPC campaigns successfully.

Managing your own PPC advertising is not an easy thing. While most PPC platforms are relatively user friendly, it is still advisable to engage professionals to handle your PPC campaigns in order to maximize your ROI. There are various factors at play in order to have a successful PPC campaign.

PPC Management Process

This is the process we go through with each and every client.

  • Define goals
  • Keyword research
  • Competitor analysis
  • Structure campaign
  • Develop ad copy and creative*
  • Optimise landing page**
  • Implement tracking
  • Monitor, test, track, review and optimize campaign accordingly

Basic

0 - $2,500 ad spend
Up to 2 campaigns
Up to 250 keywords
One time set up fee of $500
6 months contract
PPC Fee
20% of ad spend
monthly
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Advance

$2,501 - $10,000
Up to 5 campaigns
Up to 1,000 keywords
One time setup fee of $1,000
6 months contract
PPC Fee
15% of ad spend
monthly
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Elite

$10,001 - $50,000
Up to 10 campaigns
Up to 5,000 keywords
One time setup fee of $1,500
6 months contract
PPC Fee
12% of ad spend
monthly
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If you are looking to drive more traffic to your website and/or increase conversions, we can help you achieve your goals. To get started, you can contact us for more information.

*Marketing materials such as banners, graphics or videos are to be provided by client. If required, we can provide banners, graphics and video creation services for additional costs.

**If client does not have a suitable landing page for the campaign, we can set up a separate landing page for additional costs.
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Neuweb Solutions

NeuWeb Solutions is a Singapore based web services company with diverse experiences in Digital Marketing, especially in the areas of Pay Per Click (PPC), Search Engine Optimisation (SEO) and Web Design & Development.
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