Pay Per Click (PPC) is an online advertising method in which adverts are place on the SERPs of various search engine. An advertiser only pays for the advert when people click on it. The position of the advert is dependent on the amount that an advertiser bids for in a bidding system whereby the highest bidder will get the best position on the advertising block.
A PPC campaign is an effective advertising method to supplement your organic search efforts. By leveraging on the high levels of traffic that the various search engines attract, you can reach out to more customers easily and effectively. Compared to convention marketing, PPC marketing is comparatively cheaper for finding targeted customers.
The various images will give you a better understanding of what PPC ads are in the various search engines. The ads sections are all within the red borders.
Managing your own PPC advertising is not an easy thing. While most PPC platforms are relatively user friendly, it is still advisable to engage professionals to handle your PPC campaigns in order to maximize your ROI. There are various factors at play in order to have a successful PPC campaign.
Over at NeuWeb Solutions, we provided PPC management for customers who either do not have the knowledge or the time to manage their PPC campaigns successfully. To get started, contact us for a PPC management quote today.