Getting your website optimised for the search engine is a very time consuming and labour intensive work. This is why a lot of businesses engage professional SEO companies to handle their SEO work. If you are new to search engine optimisation or SEO for short and does not know what SEO can do for your business, read on to find out more on how your business can benefit by getting your website on the first page of Google for various keywords.
Our SEO services are targeted at getting your targeted keywords to the first page of Google as Google is the dominant search engine with over 70% of all internet traffic.
What is Search Engine Optimization
Search Engine Optimization (SEO for short) is the art of getting your website to the top of various Search Engines such as Google, Yahoo, Bing or AOL for your targeted keywords. It involves optimizing your website’s on-page and off-page factors to achieve high positions for the various targeted keywords in the search engines. It is an ongoing process which has to be fine-tuned and updated in accordance in changes in major search engine algorithms and policies. On page factors have been gaining prominence in rankings positioning, though off page factors such as links still plays a very important part in getting your website rank for your targeted keywords.
On-page factors refers to the internal structure, layout, navigation and content of your website. By carefully optimizing your website’s on-page factors, you are getting your website optimize for high positioning in the search engines. Once your website is highly optimize, you can start focusing on your off-page factors to improve and maintain your positioning in the search engines.
Off-page factors involves building of links that link back to your website to improve its authority, trust and ranking position. The higher the quality of your links and the more links that you have, your website will stand a good chance of reaching the first page of any search engines and maintaining their positions longer.
Benefits of getting your website search engine optimised:
1. Free organic search traffic from search engines such as Google, Bing, Yahoo, Ask & AOL.
2. Targeted traffic as people who land on your website are looking specifically for information that you have.
3. You do not need to pay for paid traffic anymore. Example of paid traffic are Bing Search Advertising, Google Adwords and Yahoo! Search Marketing. The cost of advertising through these programs can be extremely high due to competition and other factors.
4. You can cut down on your marketing costs on conventional media such as print, TV or radio or online advertising programs or other paid advertisements.
5. Higher rates of conversions as these visitors are ready customers as they have already shown an interest in your products or services.
6. Higher rates of return (ROI) on your marketing dollars as the traffic you get from SEO is potentially unlimited and unlike paying for per click or per impression.
7. A new or alternative source of customer base.
The SEO Process
Keyword Analysis: We will research and analyse keywords most commonly use by people to search for your industry. The next step is to identify what are the most appropriate keywords to target and optimize for your website.
Competitive Analysis: Once the keywords most appropriate for your website are identified, we will analyse what is the competition level and how soon can we reach page one rankings for each keyword.
Content Creation: Create content based on the results of the competitive and keyword analysis of your niche. The content created may be in the form of apps, articles, infographics, videos and web applications which can be used to attract quality links and traffic to your website, which in turn will lead to more quality leads and sales for your business.
On Page Optimisation: The next step is to tweak your website to improve and ready your website for higher rankings. This includes optimising your meta tags, content, markups, linking structure, keyword placement, and more.
Off Page Optimisation: Building of links that link back to your website is a very important part of a SEO campaign. The more links and better quality links that you have, the higher your website will rank for your targeted keywords. We will use a wide variety of link building methods as well as our own proprietary methods to generate a natural and diversified link profile for your website to prevent the search engines from detecting you from trying to manipulate your rankings in the SERPs as well as preventing your competitors from following your link building process and using it to their advantage.
Reporting: We will provide monthly reports on your list of targeted keywords detailing their rankings as well as statistics reports regarding your traffic from Google Analytics to gauge the progress of your SEO campaign.
Ongoing Analysis & Optimization: SEO is an ongoing process and maintenance is require to continue building more and better quality links to prevent your competitors from catching up. We will continue to analyze and optimize your website to improve and maintain their keywords rankings on the first page of SERPs. We recommend getting our maintenance package to keep your keywords rankings after they have reached the first page of Google.
We provide the following SEO services to businesses:
If you need further information, feel free to contact us for more information.
*Please note that we only use white hat SEO methods to improve your website’s rankings in the SERPs.