Search Engine Optimisation

Getting your website optimised for the search engine is a very time consuming and labour intensive work. This is why a lot of businesses engage professional SEO companies to handle their SEO work. If you are new to search engine optimisation or SEO for short and does not know what SEO can do for your business, read on to find out more about how your business can benefit by getting your website on the first page of Google for various keywords.

Google is the dominant search engine with over 70% of all internet traffic. Google's share of mobile search traffic worldwide is around 87%, while desktop/laptop search traffic is around 75% worldwide as of 2019. If you are not aware, statistics have shown that the number #1 organic search result for a Google search gets 10 times more clicks than the number #10 result on the first page.

Even then, 21% of the time, users will click on more than one Google result on the first page while less than 1% of users using Google search will click on the results on the second page. This shows the importance of getting your website rank on the first page of Google for your targeted keywords.

Our SEO services are targeted at optimising and getting your targeted keywords to the first page of Google.

What Is SEO

Search Engine Optimization (SEO for short) is the art of getting your website to the top of various Search Engines such as Google, Yahoo, Bing or AOL for your targeted keywords. It involves optimising your website’s on-page, off-page factors as well technical factors in order to achieve high rankings for the various targeted keywords in the search engines. It is an ongoing process which has to be fine-tuned and updated in accordance with changes in major search engine algorithms and policies. On page factors are as important as off page factors such as links, in getting your website rank for your targeted keywords. Technical factors are a more recent development in recent years that are just as equally important in achieving high positions in the search engines.

On Page SEO Factors
On page factors refers to featured snippet optimisation, internal structure, layout, navigation, internal linking, keywords research & optimisation and content of your website. By carefully optimising your website’s on page factors, you are getting your website optimised for high positioning in the search engines. Once your website is highly optimised, you can start focusing on your off page factors to improve and maintain your positioning in the search engines.

Off Page SEO Factors
Off page factors involves building of links that link back to your website to improve its authority, trust and ranking position. The higher the quality of your links and the more relevant links that you have, your website will stand a good chance of reaching the first page of any search engines and maintaining their positions longer.

Technical SEO Factors
Technical SEO is a part of of On Page SEO, though it is gaining more importance and prominence in recent years due to changes in Google algorithms, and thus can be considered as another important area to get websites rank higher. Technical factors include crawlability of your website, proper redirects, sitemap, website loading speed, etc. By optimising these factors, the various search engines will be able to crawl and index your content easily without much issues. If search engines cannot crawl and index your content, no amount of on page and off page factors will not be able to help your website move up the SERPs.

Benefits Of Getting Website Search Engine Optimised

1. Free organic search traffic from search engines such as Google, Bing, Yahoo, Ask & AOL.

2. Targeted traffic as people who land on your website are looking specifically for information that you have.

3. You do not need to pay for paid traffic anymore. Example of paid traffic are Bing Search Advertising, Facebook Advertising, Google Adwords and Yahoo! Search Marketing. The cost of advertising through these programs can be extremely high for certain keywords due to competition and other factors.

4. You can cut down on your marketing costs on conventional media such as print, TV or radio or online advertising programs or other paid advertisements.

5. Higher rates of conversions as these visitors are ready customers as they have already shown an interest in your products or services.

6. Higher rates of return (ROI) on your marketing dollars as the traffic you get from SEO is potentially unlimited and unlike paying for per click or per impression.

7. A new or alternative source of customer base.

The SEO Process

Keyword Analysis: Find and compile a list of keywords most commonly use by people to search for your industry for analysis. The next step is to identify what are the most appropriate keywords to target and optimise for your website.

Competitive Analysis: Once the keywords most appropriate for your website are identified, analyse what is the competition level and how soon can you reach page one rankings for each keyword.

Content Creation: Create content based on the results of the competitive and keyword analysis of your niche. The content created may be in the form of apps, articles, infographics, videos and web applications which can be used to attract quality links and traffic to your website, which in turn will lead to more quality leads and sales for your business.

On Page Optimisation: The next step is to tweak your website to improve and ready your website for higher rankings. This includes optimising your meta tags, content, markups, linking structure, keyword placement, and more.

Off Page Optimisation: Building of links that link back to your website is a very important part of an SEO campaign. The more relevant links and better quality links that you have, the higher your website will rank for your targeted keywords.

Technical SEO Optimisation: Ensure your website has no crawl errors and is able to get crawled and index by various search engines by eliminating issues such as 404 errors, broken images and links, duplicate content, redirection issues, etc. Optimising website mobile responsiveness and loading speed, sitemap submission are some other technical SEO factors to focus on.

Ongoing Monitoring, Analysis & Optimization: SEO is an ongoing process and maintenance is required to continue building more and better quality links to prevent your competitors from catching up. Monitor, analyse and optimise your website in order to continuously improve and maintain your website keywords rankings on the first page of SERPs.
We provide the following SEO services to businesses:

- Link Building (Foundation links)
- SEO Consultancy

If you need further information, feel free to contact us for more information.

*Please note that we only use white hat SEO methods to improve your website’s rankings in the SERPs.
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Neuweb Solutions

NeuWeb Solutions is a Singapore based web services company with diverse experiences in Digital Marketing, especially in the areas of Pay Per Click (PPC), Search Engine Optimisation (SEO) and Web Design & Development.